Unrealistic Beauty Standards: The Advertising Tricks Behind Butt Enhancers, Push-Up Bras, and Tummy


“People fear social rejection, They deliberately worry about their impression. All they seek is physical attraction. Ignoring virtues like kindness and compassion, But physical beauty fades over time. In the end, inner beauty lasts a lifetime, enduring like a chime.”.

The Oxford Dictionary has defined the word “beautiful” as something pleasing the senses or mind aesthetically, but why do we associate it with attributes like fair skin, an hourglass-shaped body, and lustrous hair? Advertisers deliberately established this constrictive notion of beauty in order to promote their goods, propagating negative stereotypes about what beauty is. We have fallen prey to their effective marketing strategies, getting trapped in the vicious cycle of unrealistic beauty standards.

The allure of the seemingly flawless physiques of celebrities and influencers often compels us to conform to similar beauty standards. This pressure can lead to disappointment, even after diligently following the diets and exercise routines modelled by these figures, prompting us to resort to products such as tummy tuckers that are tough to wiggle in and out of. Frequently, we do not recognise that the posts, reels, or videos we find appealing have been skilfully edited and shot from particular angles to appear leaner and highlight particular body curves and contours. We also forget that celebs and influencers have been paid to promote the products and they don’t talk about the shortcomings. They present it as a quick solution to achieve such seemingly perfect bodies.

Similarly, products to create the illusion of curves on straight bodies have bombarded the market. Such products include butt enhancers, push-up bras, and even bras with extra padding and stuffing. The advertisers strike a masterstroke by using emotional appeal through the use of language that plays on our insecurities. Also, to persuade us to buy their items, these advertisements offer us before and after images that demonstrate remarkable changes in appearance. We fell for the trap without realising that the photographs may have been edited with, for example, Photoshop. To make the items appear more alluring, advertisers use models with already-toned bodies, inflated claims about the products’ efficacy, and buzzwords like “irresistible, “smoothen out those bulges” “enhance your figure”, control your tummy”, “lift your bust” and “shape your rear instantly to entice clients. These influencers, employed by advertisers, frequently display themselves using them, leading us to believe that this is how they obtain flawless physiques and are able to flaunt the seemingly perfect curves. We overlook the fact that the review videos they have posted might have been filtered and edited to give the appearance of perfection.

However, the harsh reality is that these products often have side effects on our bodies. Due to the materials employed, butt enhancers can chafe, create pain, and even irritate the skin. Also, if worn for a long time, they can affect posture and perhaps result in blood clots or nerve damage. Wearing tight shapewear for longer periods can cause discomfort, difficulty breathing, and poor circulation. Further, leading to digestive issues, nerve compression, and even blood clots. Tummy tuckers can also cause skin irritation and rashes due to constant friction and pressure. Many people nevertheless use these products in spite of the hazards in an effort to conform to a socially created ideal of beauty that is promoted by the media and advertisements. Furthermore, individuals who use such products often feel the need to hide their usage due to social stigma and fear of judgment, causing constant mental pressure even to disclose to their doctor while getting treated for their side effects.

Instead of relying on them, it’s crucial to concentrate on building a good diet and lifestyle. We may maintain a healthy weight and feel great from the inside out by eating a well-balanced diet that is rich in fruits, vegetables, whole grains, and lean meats. We can also enhance our general health by participating in regular physical activity. A healthy lifestyle and a positive self-image are the only ways to acquire true beauty, which stems from feeling secure and at ease in our own skin.

It’s crucial to understand that unattainable beauty standards are a manufactured construct made by advertisers to promote their goods, rather than something natural. Our physical and mental health may suffer as a result of the constant pressure to live up to these standards. Instead of pursuing unrealistic beauty standards, we should concentrate on encouraging body positivity and enjoying our individuality. To make wise choices regarding the items we decide to use, we must be critical of the marketing techniques used by businesses to sell their goods. Let’s work towards a world where beauty is determined by the inner beauty traits that make each of us lovely rather than by a particular bodily type.

Alessia Cara’s self-love anthem reminds everyone:

“She don’t see her perfect, she don’t understand that she’s worth it Or that beauty goes deeper than the surface, oh, oh So to all the girls that’s hurting, let me be your mirror Help you see a little bit clearer the light that shines within.
And there’s a hope that’s waiting for you in the dark You should know you’re beautiful just the way you are And you don’t have to change a thing, the world could change its heart No scars to your beautiful, we’re stars and we’re beautiful

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