“Yeh Kahaan Aa Gye Hum”: Unpacking the Explicit Language in the Massy Musical Videos of Today

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From the classic and poetic “Zindagi Ek Safar hai Suhana” to the massy “Do Ghoont Nashey Ke Maaro, Raste Bhula Do Saare Gharbaar Ke,” the music industry has undergone transformation, with the once soulful and melodious lyrics having given way to explicit and massy language that often objectifies women, promotes unhealthy habits, and encourages substance abuse.

The lyrics of retro Bollywood music were known for their soul-stirring lyrics that used to touch the hearts of listeners, but in today’s musical videos, we find explicit language that makes us wonder: “Yeh Kahaan Aa Gye Hum”? from the time when lyrics were a canvas of poetic magic and where words painted emotions so fine.

 
 
 
 
 
 
 
 
 
 

For decades, Bollywood music has always been appreciated around the world, but what makes it problematic today is that it objectifies women and promotes unhealthy behaviours. The lyrics to the majority of the songs talk about sex, drugs, and alcohol. The youth of the nation, who look up to Bollywood celebrities as role models, are being given the wrong message by this. The objectification of women in the music videos is shameful, and the lyrics are also misogynistic. Now, most of the songs are just a collection of vulgar words.

 
 
 

Whether it’s Kareena Kapoor’s famous item number Halkat Jawani with the lyrics “item bana ke rakh ley, chakhna bana ke chakh ley, aankho ko kyun senke, haathon sey kar manmaani” or Chitranga Singh’s starrer Aao Raja with the lyrics “Kundi mat khadkao raja,Seedha andar aao raja ,Phool bicha perfume laga ke ,Mood banao taaja taaja”, reduce women to mere sexual objects, perpetuating harmful stereotypes and reinforces the idea that women exist solely for the pleasure of men and promotes harmful attitudes towards consent, intimacy, and relationships and promote toxic masculinity. A culture of misogyny and violence against women can be maintained by exposing people to such material, which can help normalise negative attitudes towards women. Children are especially susceptible to the messages and values propagated by the media, and being exposed to sexually explicit material can have a variety of detrimental effects on their growth and wellbeing. According to research, being exposed to sexually explicit material can make one more likely to engage in risky sexual behaviour and can also affect one’s attitudes towards intimacy and romantic relationships.

 
 
 

“Char Bottle Vodka” by Honey Singh, “Humko Peeni Hai” from the movie Dabangg, “Rum Rum Whisky” from Vicky Donor, “Chote Chote Peg Maar” from Sonu Ke Titu Ki Sweety, and hundreds of other such songs have been produced that glorify the consumption of alcohol and other substances. While alcohol and substance abuse are a serious issue in our country, glorifying it in popular music can have a range of negative effects on individuals and society as a whole.

 
 
 
 
 
 
 
 
 
 

Repetitive use of words in lyrics can get boring and monotonous for listeners. In addition to stifling lyric creativity, this prevents the singer from giving the audience a profound and insightful meaning. Many popular songs today don’t have the rich, meaningful lyrics we used to find in Bollywood music from the past. Additionally, the listener’s psyche may suffer if certain words and phrases are used repeatedly. A psychological condition known as semantic satiation, where words begin to lose their significance and impact, has been linked to repeated exposure to certain words, according to studies. As a result, the listener may feel less emotionally connected to the music, which could ultimately affect how much they enjoy it overall. Songs Like “DK Bose” and “G Phaad ke” are examples of hidden profanity, repetitive use of certain cuss words makes youth and listeners addicted to them using them again and again.

 
 
 

 

Being aware of how their words and actions affect the general public, especially children and teenagers, who are frequently the most impressionable, is crucial for artists and media producers. Concern should be expressed about the current state of the music industry, especially in light of the objectification of women, encouragement of unhealthy behaviors, and overuse of certain words in lyrics. Recognizing its social responsibility is crucial for the industry, as is producing content that is not only enjoyable for the audience but also uplifting and inspiring. We can develop a more welcoming and constructive musical environment that can motivate and bind people around the world by increasing awareness, promoting responsible content creation, and fostering diverse voices and perspectives. As a society, we must work to cultivate greater empathy, sensitivity, and respect for one another, as well as encourage wholesome and uplifting messages in all media.

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